Digital Marketing & Growth Specialist

Position: Digital Marketing & Growth Specialist

 

Location: Skopje Macedonia 

Seniority: Mid-level

Employment type: Full-time 

Job function/department: Marketing

Reports to Marketing Director 

Website: www.frontlogix.com 

About Front Logix Solutions:
Located in Santa Monica California USA and Skopje Macedonia, Front Logix is an emerging Business Process Outsourcing (BPO) provider that provides businesses around the world with next-gen customer experience and customer care services that streamlines the way businesses engage with their customers. We offer the best human capital solutions for creating stronger relationships, increasing sales, and improving customer retention rates. We partner with our clients to create workforce strategies that drive customer loyalty. We help them make the most of their customer data, create new customer experiences, and optimize their business processes. By investing in better customer service, our clients find themselves with more satisfied customers who stay happy for longer periods of time all while reducing operational costs.
 

Position Summary:

We are looking for a motivated Digital Marketing and Growth Specialist to engage with targeted virtual communities and network users effectively.

As a Digital Marketing and Growth Specialist, you will need to achieve exceptional customer engagement, drive website traffic, generate new leads, convert leads into customers, and ultimately ensure a strong return on investment (ROI) through the strategic utilization of social media, email marketing, and SEO. You will actively participate in relevant conversations, gently promoting our Client’s products/services while providing support to existing and potential customers. Your expertise in social media marketing will be essential in achieving our goals and establishing strong brand connections.

If you are passionate about digital marketing and have a track record of success, we invite you to join our team and contribute to the company’s continued growth and success.

 

Responsibilities: 

• Develop, build, and execute social media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification;
• Build brand awareness and positioning;
• Generate, edit, publish, and share daily content (original text, images, video etc.) that builds meaningful connections and encourages community members to take action;
• Optimize and maintain company pages within each platform to increase the visibility of the company’s social content;
• Moderate all user-generated content in line with the moderation policy for each community;
• Create editorial calendars and syndication schedules;
• Continuously improve by capturing and analyzing the appropriate social data/metrics, insights, and best practices and then acting on the information;
• Collaborate with other departments (SEO, customer relations, sales, etc) to manage reputation, identify key players, and coordinate actions;
• Monitor online social media activity;
• Generate website traffic and new leads; 
• Convert leads into customers to ensure a strong ROI.
• Develop and implement growth strategies that focus on both financial gain and customer satisfaction.
• Conduct market research to identify new opportunities and consumer preferences to support campaign creations.
• Develop and optimize marketing automation and lead nurturing processes through email, content, and social channels.
• Create monthly newsletters;
• Create event follow-up emails;
• Identify and track key growth metrics, and prepare reports on campaign performance and market trends.
• Test and iterate on growth strategies to improve results continually.
• Manage and optimize paid media campaigns (e.g., PPC, display ads, social media ads) to maximize ROI.

Required Qualifications / Experience / Knowledge:

• Minimum 1-2 years of proven working experience in social media marketing or as a Digital Media Specialist
• Excellent consulting, writing, editing (photo/video/text), presentation and communication skills
• Demonstrable social networking experience and social analytics tools knowledge
• Adequate knowledge of web design and SEO
• Knowledge of online marketing and a good understanding of major marketing channels
• Positive attitude, detail, and customer-oriented with good multitasking and organizational ability
• Fluency in English and excellent and creative writing skills
• Degree in Communications, Marketing, Business, New Media or Public Relations
• Experience/Familiarity with Google/Meta Ads and LinkedIn Sales Navigator will be considered a huge plus

A competitive compensation package is offered based on qualifications:

• Private health insurance
• Vacation and paid holidays
• Wellbeing program - Sport Master
• Free beverages and snacks
• Social events / team buildings
• Diverse and inclusive environment 
• Location: Skopje, Macedonia 
• Compensation: Based on experience

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