Connect Verse is an online lead generation company with offices in Skopje, supporting our US based operations. We are a forward-thinking digital media firm harnessing advanced technology, data analytics, and comprehensive campaign oversight to seamlessly link consumers with financial services.:
Email Marketing Campaign Analyst
Position Overview: We are seeking a talented and experienced Email Marketing Campaign Analyst. You will be responsible for designing email campaigns, segmenting email lists, testing and analyzing campaign results, and maintaining customer databases. Your innovative ideas and deep understanding of customer engagement will be instrumental in promoting our brand, delivering valuable updates to our customers, and ensuring strong customer relationships.
Key Responsibilities:
- Execute email marketing campaigns according to the established strategy.
- Ensure timely and accurate deployment of scheduled email campaigns.
- Create and edit email content, ensuring it aligns with brand guidelines and resonates with the target audience.
- Implement audience segmentation strategies based on customer data.
- Assist in personalizing email content for targeted campaigns.
- Conduct A/B tests on various campaign elements and provide insights for optimization.
- Assist in the generation and analysis of minor Excel reports on campaign performance.
- Collaborate with the Email Marketing Manager to derive actionable insights.
- Stay updated on industry trends and best practices in email marketing.
Requirements:
- 2+ years of experience in digital marketing (preferably email marketing).
- Familiarity with email marketing platforms and tools.
- Understanding of email marketing fundamentals, including best practices, CANSPAM Act compliance, and GDPR regulations.
- Understanding of A/B testing principles and the ability to execute tests on email elements.
- Ability to identify and troubleshoot issues related to email deliverability, coding, or campaign performance.
- Strong writing and editing skills to create engaging and effective email content.
- Skills in campaign management based on performance metrics.
- Ability to tailor messaging to different audience segments.
- Demonstrate analytical and reporting skills.
- Basic understanding of data analytics to interpret campaign performance metrics
- Opportunity to work with a dynamic team in a growing company.
- Competitive salary and benefits package (private healthcare, lunch packets in office)
- Professional development and growth opportunities.
- Collaborative and inclusive work culture, and hybrid work schedule (remote and in-office)
