CUSTOMER EXPERIENCE REPRESENTATIVE (CXR)
Position: Marketing Content Writer and LinkedIn Sales Navigator Specialist
Location: Skopje Macedonia
Seniority: Mid-level
Employment type: Full-time
Job function/department: Marketing
Reports to Marketing Director
Website: www.frontlogix.com
About Front Logix Solutions:
Located in Santa Monica California USA and Skopje Macedonia, Front Logix is an emerging Business Process Outsourcing (BPO) provider that provides businesses around the world with next-gen customer experience and customer care services that streamlines the way businesses engage with their customers. We offer the best human capital solutions for creating stronger relationships, increasing sales, and improving customer retention rates. We partner with our clients to create workforce strategies that drive customer loyalty. We help them make the most of their customer data, create new customer experiences, and optimize their business processes. By investing in better customer service, our clients find themselves with more satisfied customers who stay happy for longer periods of time all while reducing operational costs.
Position Summary:
We are looking for a versatile Marketing Content Writer and LinkedIn Sales Navigator Specialist who can craft compelling content that resonates with our target audience and manage our LinkedIn sales efforts to generate leads.
As a Marketing Content Writer and LinkedIn Sales Navigator Specialist, you will need to have a strong background in content creation, a solid understanding of LinkedIn as a sales tool, and basic graphic design skills to enhance the visual appeal of our content. If you are passionate about digital marketing, lead generation, and growth, and have a track record of success, we invite you to join our team and contribute to the company’s continued growth and success.
Responsibilities:
Content Creation:
- Develop, write, and edit high-quality content for various marketing channels, including blog posts, email campaigns, social media, website copy, and lead magnets (whitepapers, case studies, guides, infographics, etc.).
- Tailor content to different stages of the buyer's journey, ensuring it aligns with our brand voice and marketing objectives.
- Research industry trends, competitors, and audience preferences to create relevant and engaging content.
- Collaborate with the marketing team to brainstorm and develop content strategies.
- Design basic graphics for social media posts, email campaigns, and other digital marketing materials using tools like Canva.
- Ensure all visual content aligns with our brand guidelines and enhances the overall appeal of our marketing materials.
LinkedIn Sales Navigator Management:
- Use LinkedIn Sales Navigator to identify and connect with potential leads, prospects, and partners.
- Create and manage personalized outreach campaigns to engage with prospects, nurture relationships, and convert them into leads.
- Monitor and analyze LinkedIn engagement metrics to refine strategies and improve outreach effectiveness.
- Stay updated on LinkedIn best practices and algorithm changes to optimize our sales efforts.
- Work closely with the marketing and sales teams to align content and LinkedIn strategies with broader business goals.
- Provide regular updates on LinkedIn outreach progress and content performance to the management team.
Required Qualifications / Experience / Knowledge:
- Minimum 2 years of proven working experience in social media marketing or as a digital marketing specialist, content writer, copywriter, or similar role in marketing.
- Hands-on experience with LinkedIn Sales Navigator and a strong understanding of LinkedIn as a B2B sales tool.
- Demonstrable social networking experience and social analytics tools knowledge
- Knowledge of online marketing and a good understanding of major marketing channels
- Strong research skills and the ability to quickly grasp new topics and industry trends.
- Ability to work independently and in a team and manage multiple projects simultaneously.
- Creative mindset with the ability to generate fresh ideas for content and outreach strategies.
- Positive attitude, customer-oriented with good multitasking and organizational ability, and a keen eye for detail.
- Fluency in English and excellent and creative writing skills
- Degree in Communications, Marketing, Business, New Media or Public Relations or similar
What we offer:
- Private health insurance
- Vacation and paid holidays
- Wellbeing program - Sport Master
- Free beverages and snacks
- Social events / team buildings
- Diverse and inclusive environment
- Location: Skopje, Macedonia
- Compensation: Based on experience
