Who are we?
Pabau is a bootstrapped software company founded in the UK, with a Head Office in Skopje, North Macedonia.
Pabau CRM is our all-in-one clinic management system that helps businesses to run more smoothly. If a clinic needs to do something, our system either fully automates the process, or makes it easier (think Hubspot, but for businesses with a medical element).
Everything from storing treatment notes, automated appointment reminders, emails, staff management, reporting, payment systems – seriously, you name it, our system does it.
In fact, our feature rich system is the market leader in the UK for the medi-aesthetic sector, with over 1,500 businesses and 15,000 users.
Over the past 2 years the business has quadrupled, and the plan is to increase this speed of growth even further.
Product Marketing Specialist (Junior/Mid)
The role:
We’re looking for an experienced product marketer to join our marketing team!
We’re looking for a creative and driven Junior/Mid-Level Product Marketer to join our team and play a crucial role in shaping how we communicate the value of Pabau’s features to our target markets.
If you have a passion for translating complex product features into clear, compelling messaging and user guides, this role is for you! You’ll work as part of the marketing team at Pabau, which includes the content team, partnerships team, product marketing team, design, and web team.
Key Responsibilities:
- Content development: Support the product marketing team in creating external-facing content for new feature releases, including web pages, Pabau Academy videos, knowledge base guides, Storylane videos, social media videos, and any other supporting collateral. You will also pick up requests for guides and articles from customer-facing teams.
- Content distribution (internal and external): We want our internal teams to be fully briefed on new features and to have the resources they need to sell the value. You’ll work with the product marketing team to communicate and distribute product updates and user guides internally. You’ll also support external distribution strategies via social media, email, etc.
- Product positioning. Support the product marketing teams in developing clear, compelling product positioning and messaging that resonates with target audiences.
- Go-to-market support: Support the execution of go-to-market plans, working closely with Pabau’s product manager, senior product marketing specialist, and content manager. Help ensure all materials, campaigns, and resources are ready for successful releases.
You’ll be:
- A lil’ bit technical: This is a product marketing role, after all. You’ll need to know the system inside out and be a go-to resource in the business for technical product questions. If you’re detailed-oriented and love geeking out on systems and processes, you’ll be a great fit.
- Empathetic and customer-focused: We need a smart, empathetic product marketer who can translate technical information into clear, compelling copy that communicates the value of our product. You will have to have a really solid understanding of our audience and be able to pitch content at the right level so that it resonates with our customers.
- Collaborative: You’ll work closely with cross-functional teams, including sales, product, and customer care teams, to ensure product marketing collateral is aligned and accurate.
- Adaptable: The product roadmap and feature release schedule are always evolving. You’ll need to be agile and prioritize tasks to ensure deliverables are ready when needed.
- Ruthless at prioritization: With lots of tasks and deadlines to juggle, we’ll need you to manage your time and tasks and focus on what is most important.
- A team player: No egos here, we’re a team!
Requirements:
- Bachelor's degree in Marketing, Communications, or a related field.
- 2+ years of experience in product marketing, with a strong understanding of various product marketing channels and strategies.
- Proficiency or willingness to learn to use project management tools such as Jira
- Excellent written English. We need you not just to be able to write, but to be able to write in our tone of voice and break down complex subject matters in a helpful, digestible way.
- Strong analytical and problem-solving abilities.
- Creative mindset with a keen eye for detail.
- Ability to work independently and collaboratively in a fast-paced environment.
- Strong organizational and time-management skills.
- B2B Saas experience strongly preferred
We’re committed to creating an inclusive workforce. We believe in a world where you have the freedom to explore and express yourself without judgment, no matter who you are or where you’re from. Where you value yourself and feel proud of who you are. Where individuality is a source of confidence, because difference makes the world a better place.
Here are some of the perks that we can offer:
- Opportunity to work on high traffic, high performing CRM software.
- 20 days holidays + country holidays
- A truly flexible working culture
- Competitive salary and opportunities for professional growth
- A collaborative, creative, and inspiring working environment
- Great training and learning resources
- Access to the best software
- Sport Master membership
- Refuel - Collaborative kitchen space
- Lots of ping pong
- Free on-site parking
- Monthly nails treatment onsite
- Monthly Barber onsite
If you are interested we invite you to apply via the APPLY option.
