About us
Pabau is a bootstrapped software company founded in the UK, with a Head Office in Skopje, North Macedonia.
Pabau is an all-in-one practice management software that helps med spas and other healthcare businesses run more smoothly. If a clinic needs to do something, our system either fully automates the process, or makes it easier (think Hubspot, but for businesses with a medical element).
Everything from storing treatment notes, automated appointment reminders, emails, staff management, reporting, payment systems – seriously, you name it, our system does it.
Senior Content Writer
We’re looking for a senior content writer to join our marketing team!
Reporting to the Content Marketing Manager, you will be responsible for creating high-quality blog content that will help educate our customers and push them down the sales funnel. Ideally, we’re looking for someone who can own the end-to-end process for content creation. We want you to be able to take a brief and run with it — from research to writing, publishing, and distribution.
Our mission is to raise awareness of Pabau by significantly increasing Pabau’s organic rankings to generate web traffic. We want our content to generate new leads and ultimately, sales, so the content should be engaging, informative, and a good fit for our target audience.
You’ll work as part of the marketing team at Pabau, which includes a team of content writers, graphic designers, web designers, a partnerships team, and a product marketing team.
Experience in Saas/B2B marketing is preferred, but not essential.
Key Responsibilities:
- Blog writing and delivery: As part of the content team, you’ll produce a number of high-quality blog posts each month. You’ll work closely with the Production Editor who will assign and edit your assignments, and it’s up to you to ensure timely delivery.
- Content production: While blogs will be your main focus in this role, everyone on the content team works on other projects too. You’ll deliver a diverse range of content to support our goals, including templates, ebooks and other downloadable resources, landing pages, case studies, webinar soundbites, and whatever else is needed. You will adapt your approach to deliver engaging materials across multiple formats and platforms.
- Collaboration with the design team: You’ll work closely with the design team to develop visually appealing and impactful content assets for your blogs (and other marketing content) that align with our brand identity. You’ll brief the designers on what you need while ensuring that all content reflects our brand values and aligns with the Pabau product.
- Build a strong understanding of our customers: We need everyone in the content team to know exactly who our customers are and what makes them tick. You’ll develop an in-depth understanding by signing up for industry newsletters, following KOLs (key opinion leaders, listening to sales calls, talking to subject matter experts in-house, etc.
- Deeply understand our system and features: While training and support from other teams are always available, a deep understanding of Pabau is key for positioning the system optimally in your content.
Requirements
You'll be:
- A great writer: You’ll have impeccable control over written English (fluent).
- Able to take ownership of your briefs: We need you to be confident in owning your briefs from start to finish. From research, writing, editing, and publishing, you’ll create high-quality content that meets our editorial standards and aligns with our tone of voice.
- Empathetic and customer-focused: We need a smart, empathetic content writer who can translate technical information into clear, compelling copy that resonates with our target audience. You will have to have a really solid understanding of our clientele and will be able to pitch content at the right level so that it resonates with them.
- Familiar with SEO: While the content team has strategic support from SEO specialists via our content agency partners (we receive detailed briefs from them), a strong understanding of the principles of SEO and what makes a piece of content rank is a major plus.
- Collaborative: You’ll work closely with cross-functional teams, including sales, product, and customer care teams, to ensure our content is aligned and accurate. It’s really important to loop in with different teams to understand use cases, real-life examples, fact-check, etc.
- Comfortable with our existing tech stack. You’ll need to add your own blogs to Wordpress and Elementor, manage tasks in Jira (the project management tool we use), and add any template content you create, such as ebooks, to Hubspot.
- Ruthless at prioritization: With lots of tasks and deadlines to juggle, we’ll need you to manage your time and tasks and focus on what is most important.
- A team player: No egos here, we’re a team!
Benefits
Why Pabau?
We’re committed to creating an inclusive workforce.
We believe in a world where you have the freedom to explore and express yourself without judgment, no matter who you are or where you’re from.
Where you value yourself and feel proud of who you are. Where individuality is a source of confidence, because difference makes the world a better place.
Here are some of the perks that we can offer:
- Opportunity to work on high traffic, high performing CRM software.
- 20 days holidays + country holidays
- A truly flexible working culture
- Competitive salary and opportunities for professional growth
- A collaborative, creative, and inspiring working environment
- Great training and learning resources
- Access to the best software
- Sport Master/FitKit membership
- Refuel - Collaborative kitchen space
- Lots of ping pong
- Free on-site parking
- Monthly nails treatment onsite
- Monthly Barber onsite
Want to join us? Send us your CV via Fast Apply and we will contact you as soon as possible.
