Marketing Manager

Durotech is looking for a passionate marketing manager based in our Veles office in Macedonia, with our in-house research and development and design teams at Techcon, we can turn a concept into reality promptly. Coupled with our extensive knowledge of automation we provide turnkey solutions for non-standard processes. Our customers receive our full manufacturing capability – cutting-edge design, development, prototyping, manufacturing, and logistics support, enabling our customers to benefit from the very latest in CAD designs, CAE virtual development and CAM manufacturing, culminating in significantly reduced lead-times and on-time delivery.    

Our company is at a size where you can make a real difference with a family feel, and you will wear multiple hats and be part of the journey as we start a new chapter and grow. You will not just be in responsible for establishing and promoting our brand, you will also project manage the development of our website, CRM and content strategy working closely with the design and sales teams.  We are looking for someone who has experience creating websites, running social media sites, standing up paid channels such as SEM and display. Establishing a window into the world of innovation at Techcon, sharing our use cases and the extensive product range across our websites and marketing channels. We are looking for an experienced marketing manager and our package is going to be competitive.  

Responsibilities include:

In this role, you will be supported to drive fuel and related products sales growth through targeted multi-channel marketing activities and campaigns, including brand building, lead generation and industry influencing. Your excellent stakeholder management and communication skills will be key to effectively delivering in our structure and your strong commercial acumen and analytical skills are crucial, for market/customer/activity analysis to drive continuous performance improvement. You will also be responsible for social media management and CRM management, so great IT skills will be a must as well as exceptional attention to detail. 

• Develop and implement a multi-channel marketing strategy and budget from specific goals and objectives. 
• Manage the implementation of the marketing strategy and ensure it is translated into actionable and measurable programs and approaches. 
• Implementation of customer and market research, analysis and solutions. 
• Oversee and develop social media presence. 
• Production of written material for blogs, advertising, articles and press releases. 
• Manage and oversee key digital marketing activities PPC, social media, and email marketing. 
• Translate and adapt the marketing strategy using the company's current marketing data to grow client and referral base. 
• Lead and manage the design process of all digital marketing and written content (newsletters, brochure production, POS guides, handbooks, etc) as well as events and other support materials. 
• Manage all on-line activities and be responsible for the development of the eComm business 
• Work with and build good working relationships with internal and external teams. 
• Promote any new additions to the portfolio to the internal and external consumer. 

Requirements  

• Minimum of 6 years in a generalist Marketing role is desirable 
• Experience of delivering and managing B2B multi-channel marketing activity and campaigns - significant evidence of having developed effective customer insight and translated this into successful customer propositions and initiatives across the channel mix 
• Digital marketing skills and experience including, SEO, PPC, remarketing, automation 
• CMS literacy  
• CRM competency  
• Marketing/Content/Demand Automation experience 
• Highly numerate with budget management experience 
• Commercially astute and ability to demonstrate ROI 
• Outstanding stakeholder management and communication skills 
• Highly organised with solid project management skills 
• Ability to work without direct supervision and to take responsibility for driving delivery of key projects