Mobile Marketing Lead
Job description
A better internet is possible, one that empowers people to choose how their personal information is used. This might seem daunting, or even impossible, but at Proton, building this better internet is what we do every day.
Proton Mail was founded in 2014 by a group of scientists who met at the European Organization for Nuclear Research (CERN). Our first product, Proton Mail, is now the world’s largest encrypted email service. Subsequent Proton products, such as Proton VPN, Proton Calendar, and Proton Drive, use end-to-end encryption that gives our users full control over how and with whom their data is shared.
Today, Proton is making privacy universally accessible to more than 50 million registered users, including journalists, some of the world’s largest organizations, and people in more than 180 countries. Our diverse and dynamic team is made up of more than 400 members representing over 30 different nationalities. While we are based in Geneva, Switzerland, we have offices in Zurich, Prague, London, Vilnius, Skopje, Taipei, and many more employees working remotely around the world.
New York Times journalists, some of the world’s largest corporations, and millions of ordinary citizens use our products so they can choose who, if anyone, sees their information. Join us at one of Europe’s fastest-growing companies to help us solve challenging problems and build new products that will reach hundreds of millions of people. We want to create more than just one of the world’s most impactful tech companies, we want to create a new internet that serves the interests of all people. We need you, your voice, your ideas, and your ambition to make it happen.
Purpose of the role
As an experienced, well-rounded App Store Optimisation (ASO) Manager you'll drive mobile app installs for all our apps across all app stores. You'll drive the vision, strategy, and execution of mobile user acquisition activities and campaigns. Together with our SEO Manager, you'll implement ASO best practices to increase our organic ranking, and together with our Advertising Manager you'll run paid campaigns to test hypotheses and increase app installs.
If you’re a self-starter and results-driven marketer, and you thrive in a fast-paced environment, this is a great opportunity to play a pivotal role in a fast-growing company. You will have a concrete impact on the future of the business as a whole.
What you will do
- Own, plan, and execute our global, multi-product, multi-app ASO strategy.
- Drive mobile app install growth at scale via inbound marketing, ASO, and other organic activities.
- Implement mobile monitoring processes, guidelines, audits, and tools to identify opportunities and issues with our ASO rankings, app store listing experience, conversion rates, and other relevant metrics.
- Coordinate with product, content, localization, engineering, and other teams to keep the information up-to-date and relevant across all our apps.
- Drive actionable insights based on the analysis of our competitors, keywords, and data.
- Continually evaluate and refine ASO processes, metrics, and tools.
- Create and present weekly, monthly, and quarterly reports and analyses.
- Keep abreast of the newest trends, innovations, and technologies in the online advertising industry.
Job requirements
- 3+ years of hands-on experience and a proven track record driving growth in mobile app installs.
- 3+ years of hands-on experience and a proven track record of executing ASO audits and implementing outcomes.
- Proven experience with global, multi-product, multilingual apps.
- Strong project and program management, with the ability to thrive in a high-growth, fast-paced startup environment, setting objectives, and ruthlessly prioritizing activities based on impact.
- Independent, self-motivated, and proactive with strong attention to detail and excellent written and spoken English.
- Experience with global, multi-product, multilingual mobile apps.
Bonus points for
- Experience in the tech and SaaS industries.
- Fluency in other languages.
Why you should join Proton
- Be part of a movement - Proton is not just a product or service but a community-driven movement united by a shared vision of online freedom. Our services are open source, audited, and supported by community contributions. We give back to our community by maintaining core encryption libraries and by supporting other organizations furthering the same goals as us.
- Work with smart and dedicated people - Our team is diverse, collaborative, and tight-knit with people coming from all walks of life, including many of the world’s top academic institutions and organizations.
- Join a strong brand - Our encrypted email service - Proton Mail - has grown to be a staple of online security and privacy. Proton has been featured in multiple popular television and film productions, such as Mr. Robot, Knives Out, Sounds of Metal, and more.
- Grow with us - We’re one of Europe’s fastest-growing companies, doubling in size every year. Our growth gives you limitless career and educational opportunities as well as the opportunity to work side-by-side with many world-leading experts in their fields.
- Have your voice heard - We value your opinion and encourage you to speak up and share your ideas and thoughts. At Proton, no problem is someone else’s problem. We collectively strive to do the right thing and be the undisputed best in the world at everything we do.
- Benefits – these vary by location and type of contract but expect support on your vacation, parental leave, refreshment if working from the office, learning and development opportunities, equity for shared success, flexible working hours and remote work, company events and team building activities.
