About Emapta
Who are we?
Discover a world of possibilities at Emapta, where your career takes flight in stability and growth. Join a team that thrives on camaraderie, supporting each other to achieve excellence together. Experience the satisfaction of being recognized for your contributions with competitive compensation packages that reflect your skills and commitment. Immerse yourself in a positive work culture that encourages collaboration, innovation, and personal development. We provide you with the platform for your success, empowering you to reach new heights in a supportive and inclusive environment.
With a wide roster of international clients from various industries and a proven track record of success, Emapta offers a stable foundation for your career. Team up with like-minded professionals who are passionate about making a meaningful impact through premium global opportunities at your fingertips. Apply now and create a better future with us.
#EmaptaExperience
lifecycle marketing specialist
Are you a dynamic and strategic marketer with a passion for crafting impactful customer journeys and maximizing engagement? We are seeking a skilled Lifecycle Marketing Specialist to join our team in a full-time remote capacity. The ideal candidate possesses a unique blend of creativity and analytical prowess, with a deep understanding of creating effective campaigns, optimizing funnels, and driving meaningful outcomes. If you're eager to own the customer journey from lead capture to repeat purchases, with a focus on upselling, nurturing, and improving customer lifetime value, we encourage you to apply. Experience in the health and wellness industry, particularly with a female-centric audience, and solid copywriting skills, is ideal.
Location and working hours: Remote, 2pm-10pm
Type: Full-time
Responsibilities:
- Develop and execute end-to-end lifecycle marketing strategies, spanning from lead generation to post-purchase engagement.
- Create, write, and manage campaigns and funnels that drive engagement, conversions, and revenue growth.
- Employ a creative mindset to craft compelling campaigns, while maintaining a keen analytical focus on reporting and outcomes.
- Utilize data-driven insights to optimize open and click rates, making recommendations for improvements and implementing changes.
- Deeply understand the technical requirements necessary to track user journeys on-site, designing effective and efficient funnels.
- Implement strategies for upselling and downselling based on user behavior and purchase history.
- Drive efforts to improve the lifetime value of customers through effective engagement strategies and post-purchase initiatives.
- Leverage the Active Campaign CRM platform to build and manage automations that enhance customer experiences
- Strategically automate and improve newsletter campaigns to enhance efficiency and effectiveness.
- Analyze communication frequency with customers, making adjustments to meet engagement goals and improve user experience.
- Develop a deep understanding of SMS strategies and determine optimal scenarios for sending texts vs. emails, coordinating multi-channel campaigns.
- Maintain a clean and engaged contact database, measuring and improving contact engagement metrics.
- Analyze the duration of nurture sequences per product, providing recommendations for refinement and optimization.
- Identify opportunities to survey the audience for valuable insights that can drive revenue growth.
- Collaborate as a team player within an autonomous remote environment, contributing to a cohesive team dynamic.
- Demonstrate a strong interest and experience in the health and wellness industry, particularly with a female-centric audience.
- Report directly to the COO, playing an integral role in driving customer journey enhancements for the company.
Qualifications:
- Proven experience in lifecycle marketing, including lead generation, nurturing, and post-purchase engagement.
- Creative mindset with the ability to conceptualize and execute impactful campaigns and funnels.
- Strong analytical skills, focusing on data-driven decision-making, reporting, and outcome analysis.
- Experience with upselling and downselling strategies, improving customer lifetime value.
- Deep understanding of technical requirements for tracking user journeys and creating effective funnels.
- Familiarity with CRM platforms, particularly Active Campaign, and building automations.
- Knowledge of SMS strategies and multi-channel campaign coordination.
- Ability to maintain a clean contact database and measure engagement metrics.
- Excellent written and verbal communication skills in fluent English.
- Proven ability to work autonomously in a remote environment while collaborating effectively as a team player.
- Interest and experience in the health and wellness industry, particularly with a female-centric audience
Our employees are one of the keys to our success, therefore we make sure that our company culture remains diverse and always ready to celebrate unique skill sets.
Empower your career aspirations!
Send your CV or resume today.
